Marketing To Teens: Avoiding Health Or Warning Letters
A secretive e cigarette company which has captured huge amount of money in profits annually by exploiting a loophole has said it is temporarily suspending sales in the U.S. till further notice. However, despite the news, the company’s website still lists several other countries where the product can be acquired. The company, located in Canada, markets Puff Bar being an electronic cigarette that can be used just like a regular cigarette. The only difference is that whenever you light up Puff Bar, it mimics the appearance and feel of a real cigarette. In fact, some consumers have compared the puffing action of the merchandise compared to that of a cigarette, and smokers around the globe have embraced the new product with both hands.
The Puff Bar premiered in Canada in January, with plans to enter other countries shortly. Regardless of the recent launch, the website still lists several countries where in fact the product is not available. Among the countries list may be the U.S., where in fact the product is specifically directed at younger consumers. The U.S. isn’t the only country where the Puff Bar cannot currently be purchased. Based on the website, there are no plans to release the product in the U.S., though it remains the goal of the business to make the product available in the U.S.
A company representative in Canada told Canadian television station CPolitics that there was “no immediate plan” to market the Puff Bar in the U.S. She denied reports in the media that the business was considering bringing the product to the American market, and instead referred all inquiries to the European company’s home country. The representative didn’t mention the loophole that allowed the product to be sold in Europe, or the chance that the loophole had been discovered before the product was launched in Canada. The U.S. patent office has ordered the trademark to be granted to both names used to generate the e cigarette, which are Smaxx and Vapro. As the Puff Bar continues to be illegal in the U.S., it might be problematic for manufacturers to ship their products in to the country.
There are several arguments against allowing flavored e cigarettes in the U.S. Many public health experts fear that flavored the Cigs include a level of nicotine that’s too high to be healthy. They also fear that children could be enticed to smoke with flavors that interest their more sensitive psychological needs. One reason that the U.S. patent office has allowed the Puff Bar to be sold in Canada is because of its safety. The merchandise is regulated by Canadian law and must meet standard quality controls.
The Puff Bar also is apparently safer than its pre-filled counterparts. It generally does not contain any nicotine and only contains a small amount of propylene glycol, an ingredient that’s commonly used to promote cleanliness and prevent greasy foods from spreading. The propylene glycol in the Puff Bar also serves to help make the product appealing to younger consumers, as it tastes good.
Like all vaporizers, the Puff Bar also allows users to eliminate nicotine without needing real tobacco. The ingredients in puffs make sure that there is no contact between the smoker’s mouth and the product, thus eliminating the chance for nicotine to be absorbed through the skin. Unlike a traditional cigarette, an individual does not have to hold the Puff Bar set up. With the puff bar, the complete surface of these devices is covered with heat-sensitive material, which means that the Puff Bar will not emit smoke.
The U.S. Food and Drug Administration remain examining the Puff Bar to find out whether or not it takes its hazard to public health. This loophole in international patent law allows manufactures to market their products based on names that not represent any health dangers, such as “The Puff”. The loophole in U.S. patent law allows manufacturers to capitalize on potential names that sound similar to well-known brands without developing a public health risk. For instance, one company has trademarked the term “Candy” and developed several variations of its product, including candy bar and mixed bag bag of chips. Having less health or trademark significance does not appear to have hindered the business from selling these products to the general public.
The lack of health or warning letters on each of the major tobacco products can help contribute to the existing wave of youth smoking that began in the U.S. However, many teens have considered electronic cigarettes as a healthier way to enjoy their daily dose of nicotine. To be able to reduce the selling point of the puff podsmall.com bar to teens, manufacturers will need to include more health-related language on their marketing materials.